Press Archives

COVID-19 Sentiment Update

This is the forth in a series of COVID-19 reports from Vivid Interface looking at consumer sentiment and online engagement in the visitor attractions sector. We began researching COVID-19 sentiment in early June 2020 to provide our visitor attractions, events and art, culture, heritage market clients with insights. Obviously the insights have a short shelf… Read More »

Do festival goers want to party?

Vivid were invited to present at IFF the international festivals conference held online on 2-3 September. The presentation reported on Vivid research study of 1095 UK active respondents; people who go to visitor attractions, attend festivals and live music events and arts, culture sector venues. The research survey was the third conducted by Vivid Interface… Read More »

Pricing and demand for online events

Online performance are likely to be here to stay. In some cases instead of live events and in others to support live events restricted in capacity by COVID-19; simulcasting of live events can can be a route to a rapid revenue recovery. Understanding markets and the pricing to demand relationship is key in optimizing revenue… Read More »

Are online experiences here to stay?

For many cultural organisations such as museums, theatres and arts venues, COVID-19 has meant a pivot to an online presence. But as attractions move through a phased period of re-opening we have to ask – Are online experiences here to stay? Over the last three months Vivid Interface has put a variety of research projects… Read More »

COVID19 – Are people ready to return?

As we head into a period of phased re-opening in the UK, the events and hospitality sectors are wondering whether people are ready to come back, and if not, what will encourage them? Vivid Interface in association with, conducted an e-survey with over 1,000 previous visitors of a whole range of venues in the… Read More »

The Economic Impact of Exhibitions

Exhibitions make a significant contribution to many business sectors around the world. The more global a business sector the more important the role of trade shows in introducing vendors to buyers and ensuring that industry players maintain contact with industry developments. Trade shows tend to be a celebration of success with successful companies exhibiting and… Read More »