Do festival goers want to party?

Vivid were invited to present at IFF the international festivals conference held online on 2-3 September.

The presentation reported on Vivid research study of 1095 UK active respondents; people who go to visitor attractions, attend festivals and live music events and arts, culture sector venues. The research survey was the third conducted by Vivid Interface examining COVID-19 consumer sentiment.

To read the IFF presentation as delivered to the conference click here