This is the forth in a series of COVID-19 reports from Vivid Interface looking at consumer sentiment and online engagement in the visitor attractions sector. We began researching COVID-19 sentiment in early June 2020 to provide our visitor attractions, events and art, culture, heritage market clients with insights.
Obviously the insights have a short shelf life as circumstances change, so our fourth report, based on a UK national study of 1,095 active visitors to festivals music venues, visitor attractions and arts and culture scenes provides a contemporary view. The data collection ended on 27th August.
The main areas of focus in this new report are:
a. Visitor habits and sentiment over the summer as restrictions relaxed.
b. A further look at online engagement during lockdown and what our active respondents will continue to engage with online as lockdowns are loosened.
We also look at what people have paid for their online experiences and the potential impact of subscriptions influencing demand.
You will see that attractions where it is possible to easily maintain physical distancing are considered OK to visit. 86% believe Gardens are OK to visit where on the opposite end of the spectrum only 17% of respondents think it is OK to visit nightclubs and bars; Nightclubs being obviously more difficult to put physical distancing measures in place.
Click here to read the report.