Thomas Cole

The survey you are about to take will help us better understand the types of experiences that you like to have, particularly as it relates to visitor attractions like museums, zoos, theme parks, aquariums, etc.

To do this, we have to know more about the people who visit them and other things you like to do and how often.

We will also ask you about the types of experiences you really like and then give you the opportunity to tell us why.

We'll also be asking your opinion on certain statements and would really value your input.

It would be great if you could get other members of your family to complete the survey as well and they can use the same link which you can forward to them or they can use this link after you are done.

If you are under eighteen you should seek permission from your parents or guardian before completing the survey.

The survey is entirely confidential. Your name will not be linked to any responses that you give to us and your details will not be passed on to any other person or company.

The survey is conducted according to the rules of the Market Research Society .

Please click 'next' below to start the survey

To begin with we need to know a little about who you are.

Are you:

Male

Female

As you are under 18 years old, we require your parent's/carer's consent for you to complete this survey. Please ask your parent/guardian to answer this question.

Please click the box below to consent for your child to take part in this study: it is about the the type of experiences that children like to see and have, responses are anonymous and no personal information from the child is collected as part of this survey:

The survey is entirely confidential. Your name will not be linked to any responses that you give to us and your details will not be passed on to any other person or company.

The survey is conducted according to the rules of the Market Research Society .

Yes, I consent to my child completing the survey

No I do not consent to my child completing the survey

	Please provide your name and contact details (telephone and email address) as we may wish to contact you to verify that you have consented for your child to participate in the survey.

Which country do you mainly live in:

USA

Other

	Please type in where you mainly live:

	What is your Postcode:

Do you live in an area that is:

Please select one only

In a city

Near a city but not in a city

In a rural/country location

Other

	What type of area do you live in:

	Please type in your ethnic background:

What generation of Q6 are you:

1st generation

2nd generation

3rd generation

4th generation or beyond

How long have you lived in the UK:

All of my life

less than 5 years

5 to 10 years

11 to 15 years

More than 15 years

Now we would like you to tell us about the things you
like to do in your spare/free time:

Please tell us which of these you have been to or watched in the last 12 months: Please select one option from each row
	I have been once	I have been twice	I have been three or more times	I have been before but not in the last 12 months	I have never been
Zoo/Aquarium
Museum/Historical Site
Art gallery
Craft fair/Gallery
A play
A musical
Ballet
Arcade
Bowling alley
Roller/Ice skating rinks
Skateboard parks
The local park
Nature reserve
A festival

And please tell us which of these you have been to or watched in the last 12 months: Please select one option from each row
	I have been once	I have been twice	I have been three or more times	I have been before but not in the last 12 months	I have never been
Sporting event
Popular music concert
Classical music concert
A fair
Science center
Planetarium
Water park
Theme park
Gardens
Laser tag
Paintball
The movies
Contemporary dance
Haunted house

	What other types of museums have you visited in the last 12 months:

What type of zoo or animal center have you visited in the last 12 months:

Please select all that apply

Safari park

Farm park

Animal theme park (e.g. Sea World)

Zoo

Wildlife Park

Aquarium

Other

	Please type in what type of zoo or animal centre you have visited in the last 12 months:

Of those you have selected, over the next 12 months would you like to do more, the same amount or less of these activities: Please select one option from each row
	More	The same	Less
Singing to an audience
Playing an instrument to an audience
Playing an instrument for own pleasure
Writing music
Rehearsing/performing in a play/drama
Rehearsing/performing in an opera/musical theatre
Taken part in a carnival
Taken part in street arts
Learned or practised circus skills
Painting, drawing etc
Photography
Making films or videos
Using a computer to create artworks/animation
Textile crafts
Writing stories or plays
Writing poetry
Being a member of a book club
Ballet
Other type of dance
Wood crafts
Other crafts (e.g. pottery, jewellery)

	What other sports have you played over the last 12 months:

	What else do you use the internet for on a regular basis:

	What is your favourite internet site:

	Which website do you go on most often (not a search engine):

If you were going on a day out to a museum, art gallery, theme park, zoo or similar kind of attraction which of these would best describe what you would do before you went there:

Please select one only

I would look at everything there was to do there on the internet before I decided to go

I would research everything there was to do there on the internet but only just before I left to go there

I would probably only use the internet to find how to get there

I would only look at the web site after I'd been there

I don't look at the internet much before I go somewhere

And which of these would describe your likely use of the internet after a day out to a museum, art gallery, theme park, zoo or similar kind of attraction:

Please select all that apply

I would look at the website of the attraction when I got home

If I enjoyed it I would want to hear about any new things that were happening

I would like to be told about other places that are similar

If I enjoyed the visit I would probably visit the internet site a lot after I got home

I would not look at the internet site

Did you do any of these when you were on a day out to a museum, art gallery, theme park, zoo or similar kind of attraction or when you got home: Please select one option from each row
	During visit	When got home	Both during my visit and when I got home	None of these
Send a tweet
Send an email about your day
Posted comments/photos/videos on facebook or another social website
Posted a video of your visit on a website
Posted pictures on Flickr/tumblr or similar
Send a text about your visit
Send a review of your visit to a website
Other web activity - please specify below

	Please type in what other web activity you took part in:

We are keen to understand the age at which you first engaged in arts and cultural activities (like visiting museums, art galleries, going to plays, concerts and so on) and then the age at which you made your own choices about where to go.

We want you to think about when you were younger and how many days out you had as a family to museums, zoos, theme parks or similar kinds of attractions:

Which of the following best describes you.

We went on lots of days out

We went out quite a lot

We went out only occasionally

It was rare for us to go out

We never went anywhere

At what age did you personally decide which days out to museums, zoos, theme parks or similar kinds of attractions you went on and which you did not:

Under 11 years old

11-12

13-14

15-16

17-18

Over 18 years old

I still do not decide which we go to

	What other experiences would you want to include:

	Please type in which other elements you would like to have on your ideal day out:

If you had the choice, which would you rather do:

Please select one only

Go to museums, zoos, theme parks or other attractions

Stay at home

Just hang out

Do sporting activities

None of these apply

Please state how much you agree with the following statements about yourself: Please select one option from each row
	Agree Strongly	Agree slightly	Neither agree nor disagree	Disagree slightly	Disagree strongly
I am happy
I Feel safe
I feel stressed
I feel loved
I feel comfortable
I am optimistic
I like to take risks
I am satisfied
I am searching for something
I am looked after by others
I look after myself
I am self confident

And please state how much you agree with the following statements about yourself: Please select one option from each row
	Agree Strongly	Agree slightly	Neither agree nor disagree	Disagree slightly	Disagree strongly
I am bubbly
I am imaginative
I have a good sense of humour
I am a nice person
I am smart
I am fun-loving
I am friendly
I am impatient
I am realistic
I am forgetful
I am dedicated
I am attractive
I am liked by others

Which is most important to you:

Please select one only

To have a day out with my family

To have a day out with friends and family together

To have a day out with friends

To have a day out with new people

If you were due to go for a day out to a museum, zoo or theme park next week who would you want to go with:

Please select one only

I would prefer a day out with my family

I would prefer a day out with friends and family together

I would prefer a day out with friends

I would prefer to go on my own

If you were going for a day out to a museum, zoo, theme park or other similar attraction next week what sort of food would you like to find there:

Please select one only

I would only like fast foods like burger/chicken/taco/pizza

I would only want healthy food options like salads and other low calorie foods

I would like a wide range of foods and drinks to be made available

None, I would take my/our own food and drinks

How important are the following to you: Please select one option from each row
	Very Important	Quite important	Somewhat important	Not very important	Not at all important
My carbon footprint
Global warming
Green issues
The environment
Religious beliefs
Being successful
Supporting your community
National politics
Local politics
Helping others
Volunteering
Socializing with friends
Being with family
Being alone
Global politics
Shopping
Music
Nightlife
Fitting in/being liked
Image

Q33. We would like you to name your top three food brands, clothing brands, technology brands and social networking sites:

Please type in the boxes provided

	Top three food brands
	1
	2
	3

	Top three technology brands
	1
	2
	3

	Top three social networking sites
	1
	2
	3

	What is your favourite visitor attraction:
	Locally
	Nationally

	What would you say is the most fun you have had on a day out or a visit to an attraction:

Which of these statements do you agree with:

Please select one only

The brand choices you make define who you are

The brand choices you make tell others the type of person you are

Brand choice is irrelevant in understanding people

To begin with we need to know a little about who you are.

Now we would like you to tell us about the things you
like to do in your spare/free time:

We are keen to understand the age at which you first engaged in arts and cultural activities (like visiting museums, art galleries, going to plays, concerts and so on) and then the age at which you made your own choices about where to go.

Q33. We would like you to name your top three food brands, clothing brands, technology brands and social networking sites:

Please type in the boxes provided

Many Thanks for your time unfortunately you do not qualify for our survey.

You can close the browser window

That is the end of the survey

To submit your answers please click 'submit'

Thank you for your time

To begin with we need to know a little about who you are.

Now we would like you to tell us about the things you like to do in your spare/free time:

We are keen to understand the age at which you first engaged in arts and cultural activities (like visiting museums, art galleries, going to plays, concerts and so on) and then the age at which you made your own choices about where to go.

Q33. We would like you to name your top three food brands, clothing brands, technology brands and social networking sites:Please type in the boxes provided

Many Thanks for your time unfortunately you do not qualify for our survey.You can close the browser window

That is the end of the surveyTo submit your answers please click 'submit'Thank you for your time

Now we would like you to tell us about the things you
like to do in your spare/free time:

Q33. We would like you to name your top three food brands, clothing brands, technology brands and social networking sites:

Please type in the boxes provided

Many Thanks for your time unfortunately you do not qualify for our survey.

You can close the browser window

That is the end of the survey

To submit your answers please click 'submit'

Thank you for your time