Vivid Opinion
Vivid Opinion is our qualitative research offshoot and we have extensive experience of a variety of qualitative research methodologies. We are continually developing our toolkit and continue to innovate to meet the varied needs of our clients.
Our qualitative techniques include:
- Focus groups
- Depth interviews
- Paired depth interviews
- Triads
- Observations
- Vivid 2.0 (Online qualitative research) Link to Vivid 2.0 page
While statistics are valuable research tools, opinions often form the foundations of good quantitative research development and it is qualitative research that provides in-depth, detailed, sometimes forensic analysis enabling us to explore reasons for behaviour, attitudes, beliefs and fears.
Qualitative research can complement 'hard' data or be undertaken in isolation, particularly valuable for product and/or brand development.
