Vivid Observations
Observational research can be used in a variety of environments and delivers first hand experience based understanding that cannot be achieved through typical qualitative or quantitative research methodologies.
Our observational techniques include:
- Accompanied visits (e.g. museums, attractions, purchase environments)
- Visit observations
- Accompanied shopping
- Shopping observations
- Mystery shopping
- Accompanied web surfing
But we’re continually developing new techniques to meet the needs of our customers so test us with your brief.
