Venue Research
Venues customers are organisers, exhibitors, sponsors, and last but not least – visitors.
A positive venue experience can contribute to increased likelihood of return, both to the event and the venue itself.
Venue research provides a valuable insight into visitors, organisers and exhibitors; identifying which elements of the service offering correlate with positive customer experience, tracking venue performance and highlighting opportunities for ‘quick win’ service developments alongside longer term improvements.
Vivid are specialist venue researchers and have conducted more than 1000 research projects with visitors, exhibitors, organisers and venues.
