Readership Research
Effective readership research can pay dividends, but only if the questionnaire is designed with all end-users in mind and the analysis and interpretation supports the needs of those end-users, i.e. editorial, marketing and advertising sales.
Though many publishers conduct their own in-house readership research to have real demonstrable value it has to provide segmented, detailed analysis and interpretation, effectively communicated in an actionable format.
Vivid has significant experience in this field and there is an additional benefit in commissioning readership research over conducting it in-house; independence.
We use a range of techniques to deliver the most representative sample possible including; e-surveys, self-completion questionnaires and where there is a geographic bias to a titles circulation, even door-to-door interviewing. Let Vivid prove that good readership research can deliver ROI.