Quantitative Research
Asking children and young people questions isn't always as straight-forward as it might seem. Consider this question "Who do you look up to?" and the answer given by a 6 year old "my dad – he's the tallest in our family". Careful thought needs to be given to wording questions for children and young people to ensure they have the same understanding of the question that we might as adults.
Vivid Offspring has a rigorous testing process to ensure that children and young people fully understand what is being asked of them and our quantitative research is designed with the end-audience firmly in mind.
We use a range of techniques to ensure that our findings deliver true insight, including:
|
|
