VIL Market Research

Meet the team | Press Centre | Partners

Vivid is an outfit that know the exhibition business intimately and their knowledge and experience has clearly filtered down into the development of their products.
Nick Noble
Centaur Exhibitions

Qualitative Research

Qualitative research in the children's and young peoples market needn't just be with children, there are many influencers in this market and Vivid has the experience and the ability to undertake research with those influencers as well as with the children and young people themselves.

Qualitative research with children and young people can be carried out in-school or outside of school. We've listed some of the techniques we employ, however, this list is far from exhaustive and we continue to develop research techniques to meet the varied needs of our clients.

  • Depth interviews
  • Full/mini-groups
  • Friendship pairs/triads
  • Classroom workshops
  • Teachers
  • Vivid 2.0
  • Accompanied web surfing
  • Observations
  • Family interviews
  • Mum/dad groups
  • Childminder sessions
  • Youth worker sessions
  • Immersion visits
Vivid Offspring for Children's Market Research