Purchasing observations
For those titles with a magazine stand presence, packaging is a key part of merchandising and in today's competitive market place it is even more vital that a title be eye-catching and have stand out appeal when compared with its' rivals.
Purchasing observations enable us to gain first hand consumer insight into the impact of a title in comparison with competitors, within either a real or simulated magazine stand environment.
We deliver a blueprint for optimum cover design, positioning and packaging which enable our clients to capture more of those important casual purchasers.