Publishing Research
Vivid Interface has a proven track record in cost-efficient publication research, having worked across a wide-range of b2b and b2c titles. Our approach is to ensure that research works hard, supplying invaluable support for advertising, marketing and editorial.
Providing each key team with understanding which leads to; increased profitability, increased subscription/reader numbers and increased reader loyalty.
Publication research can; optimise marketing efficiency, monitor and track change, monitor customer satisfaction, assist development including brand extension/ development, aid sales, explore price elasticity or support advertising sales.
Research can also provide a return on investment through a combination of actionable results, sponsored questions and re-sellable research formats.
