Product development/NPD
With many titles operating in very competitive market places it is necessary for a title to evolve and refresh over time to ensure it continues to engage it’s readers; be they regular or subscribers or often more important, casual readers.
Vivid has worked with many publishers, developing existing titles and new titles for market. While research is often dominantly qualitative, in the form of focus groups or depth interviews, there is also a place for quantitative research in product development and our recommendation would often be a combination of the two.
Our interpretation and delivery of product development research is what sets us apart from others; we work closely with editorial and design teams to ensure that the end-product meets the needs of its audience.