At-Show - Other services
At-show research doesn’t have to be quantitative, Vivid has successfully undertaken a range of qualitative research programmes at show including; focus groups, depth interviews and observations i.e. accompanied show visits.
Our at-show research toolkit includes:
- Pen and paper self-completion interviews
- Pen and paper administered interviews
- CAPI (Computer Aided Personal Interviewing)
- ESCI (Electronic Self-completion Interviewing)
- Data collection
- Depth interviews
- Focus groups
- Observations
