E-VISOR
Vivid Interface Show Optimisation Research or VISOR, enables show organisers to gain a detailed understanding of exhibitors’ exhibiting objectives; examining sales, marketing, distribution and HR and measuring how the show performs against the visiting objectives.
E-VISOR provides an understanding of business confidence over the coming months, investment in marketing and organiser/exhibitor relationships.
E-VISOR works on 3 levels:
- Sales - E-VISOR provides a sales report for each responding exhibitor showing the shows performance against expectation
- Marketing – explores the shape of the show; are we delivering what our exhibitors want, are there opportunities for development, highlights areas of potential or for concern
- Corporate – compares the shows performance with our index
Vivids exhibitor VISOR research programme is designed to help organisers to sell, while providing a detailed understanding of exhibitor objectives and event performance.
