Advertising sales support
Supporting the sales effort is becoming increasingly important, particularly given the current economic climate. Advertising revenues are falling and titles are required more and more frequently to demonstrate ROI for their advertisers.
Well designed readership research can deliver valuable messages to help the sales process including; brand awareness, attitudes towards the brand, purchasing influence or propensity to purchase.
Advertising effectiveness studies can also help to demonstrate a titles potential return on investment to lapsed and non-advertisers and can provide the advertising sales team with valuable collateral for up-selling to existing advertisers.
Using mainly quantitative methodologies; we are able to develop research programmes which will support the advertising sales process. Post research we use workshops to enable us to teach the sales force how to use the research findings for the best possible results.
In fact, advertising effectiveness research can pretty much pay for itself.